FSBO vs. FRBO: Which Lead Type Should NYC Agents Focus On?
May 4, 2025
A postcard sits in a pile — a phone call opens a door
One of the most effective ways to get listed is through circle prospecting, which involves contacting homeowners in a targeted area — usually a building or a few surrounding blocks — to introduce yourself, share relevant news (like a new listing or open house), and begin cultivating a relationship for future business.
It’s not hard selling — it’s smart relationship-building.
While many agents rely on postcards to “stay in touch,” savvy NYC agents know that a phone call builds trust faster than a printed card ever will.
Why Phone Outreach Wins in NYC
Postcards are easy to send and may have a place in a broad strategy. But in a dense, high-value market like NYC, relying solely on mail is leaving too much opportunity on the table. Here’s why phone-based circle prospecting is more powerful:
1. Start a Real Conversation
A postcard sits in a pile — a phone call opens a door. When you call an owner, you create a two-way interaction. You can ask questions, offer insights, and learn about their goals — something no postcard can do.
2. Make a Memorable Impression
You’re not the only agent sending mail. But how many are taking the time to actually call and connect? That personal effort sets you apart. Even if they’re not ready to sell, you’ll be the one they remember when the time comes.
3. Leverage a New Listing to Spark Interest
Just listed a new apartment in a building? Don’t just mail a flyer — call the other owners. Invite them to the open house, give them a heads-up about recent activity, and casually open the door to conversations about their own plans.
This shows you're active, engaged, and serious about the building — and that goes a long way in NYC.
4. Build a Pipeline Without the Wait
Postcards may eventually generate a lead — but calling can uncover real opportunities immediately. From owners with rental units coming available to sellers quietly testing the waters, direct outreach can uncover deals before they hit the market.
How Explimo Makes It Easy
Explimo helps agents take circle prospecting to the next level with our powerful append data (skip tracing) service. We can create a custom list of verified owners in any building in Manhattan or Brooklyn — complete with names, phone numbers, and emails — so you can start calling and connecting right away.
Whether you're working on a buyer's behalf, marketing a new listing, or building future business, Explimo gives you access to the people that matter — not just addresses.
You can also browse our growing building library of pre-researched buildings if you want a head start without waiting.
Real Prospecting. Real Relationships. Real Results.
Circle prospecting isn’t about pressure — it’s about presence. By consistently reaching out and adding value, you position yourself as the go-to agent in a building or neighborhood. Whether it’s now or a year from now, when that owner decides to sell or rent, you’ll be the first person they call — not the one who sent a postcard they tossed last spring.
Ready to get building-specific owner contacts?
Browse Explimo’s Building Library or request custom Append Data
