The end of the year is upon us, and with the holidays approaching, you’ve certainly earned some rest and relaxation. However, if you don’t plan on taking advantage of holiday prospecting opportunities, you’re making a big mistake. Here are three reasons real estate agents should look for clients during the holidays.

1. There’s low competition and high motivation.
Most real estate agents plan to take a lengthy break around the holidays. Only the most dedicated agents are still hitting the pavement. This is your chance to join them and stand out. When you find interested sellers, stress that holiday buyers are extraordinarily motivated. And if you find interested buyers, tell them why they shouldn’t wait until the warmer weather arrives to purchase a new home.

2. Get ready for January.
As a real estate agent, it’s important to nurture your pipeline so you can reap the rewards later. Consider using your time in December to schedule as many appointments as you can for January. Potential clients might not be eager to buy or sell in December because of the holidays, but they’ll likely want to resume their journey after the new year.

3. January 1st is the biggest expired listings day of the year.
The first day of each year comes with thousands of expired houses leaving the market. If you’re still on holiday vacation, how will you take advantage of the dozens of expired listings that will surely appear in your MLS? The best time to pick up an expired listing is when it’s fresh off the market. January 1st might feel “too soon” to call a potential client, but it’s better to jump on the opportunity than to let someone else snag it.

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