3 Strategies to Market Offline to Expired Listings
The Internet connects us all in truly exciting ways. And the Internet has certainly changed a lot about how we market to consumers. For obtaining expired listings, it can definitely be a good tool. But it’s also easy to get lost when marketing online as there is just so much we are all hit with daily on that platform. And you could be competing with other real estate agents or investors from anywhere in the world. The online sphere is saturated with competition. Offline marketing strategies can be just as effective (if not more so) when done correctly. Here are some tips.
1. Stand out by going offline
Since a lot of real estate professionals don’t want to take on the hassle and work of creating offline, tangible marketing materials anymore you’ll stand out from the crowd. There won’t be as many people sending physical materials to the doors and mailboxes of expired listings. It makes sense that when given the option, most of us will choose the easier path. Nothing wrong with that. But if you’re willing to put in a little more time and effort, you might get more of those listings as clients.
2. Incorporate a postcard
You may be asking, so where do I start? There are many ways to market offline to listings, but one great way to begin is with a postcard. Postcards are a professional and easy way to get the initial information across to expired listings. They look clean and stylish. They convey the info without inundating the person as many online ads or emails do. Of course, those methods are also necessary in your marketing strategy. But if you pair those with offline methods, you’ll have more success. A listing is more likely to remember your name from a stylish postcard and actually open a marketing email from you, especially if they are swamped with emails from eager real estate agents.
3. Send flyers
Another great way to impress expired listings is by sending flyers through the mail. These can highlight more info than a postcard. This is a good step after you’ve gotten a bit of traction from a lead, whether you already cold called them and you got a bit of interest, or you have them in your pipeline and have been doing targeted ads online. But this is good way once there’s at least a small level of interest built up. They are more likely to read the entire mail flyer if they recognize your face and name. These flyers are a good place for “just sold” pictures and statistics, or a testimonial from a recent client. Include all your contact information as well. Make sure it’s professional and stylish and on par with the rest of your brand. But like the postcards, there will be less competition with the mail flyer than with emails. So use these strategically.
Standing out from the crowd is half the battle in winning over expired listings and turning them into life-long clients and referrals. Offline marketing is a way to do just that.
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.