Expired listings are a special type of properties that come with a special type of homeowners. In order to win them over and have them choose YOU as their realtor to represent their expired listing in Manhattan, you need to showcase your testimonials.

Testimonials are a way to show clients you’re able to follow through on your word. It allows people to see what obstacles you’ve overcome through your other listings and prove you’re able to keep your clients happy.

When sharing testimonials, give background information about the situation. If a client had an expired listing for over a year and you were able to sell the property within a matter of months, that’s huge! Telling this to your prospective clients will help build their trust in you as an agent, improving your chances of winning the expired listing.

When looking at reviews on Google, be sure to thank and/or reply back to your clients. A client is doing you a favor by telling others publicly that they valued your services in the home selling process, which helps your business out tremendously. Make sure to comment back and thank them. Likewise, even if you receive a negative review, it is still good to reply to the comment. Keep it professional, empathizing with the reviewer and asking them to contact you if you’re able to repair the situation. Leaving a negative comment without a response can imply you’re not as in touch with all your client’s needs.

What should you do with these testimonials and reviews? Showcase them! Have a section of your website dedicated to them. Put them on your social media channels as a quick shoutout (it’s a great way to publicly say “thank you”), and even print a few onto your marketing materials.

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.