How to Market to Expired Listing Leads in NYC
April 27, 2025
FSBO vs. FRBO: Which Lead Type Should NYC Agents Focus On?
In real estate, leads are the lifeblood of any agent’s success. Two of the most valuable types of leads are FSBO (For Sale by Owner) and FRBO (For Rent by Owner). But which one should NYC agents prioritize? Let’s break it down.
FSBO leads come from property owners trying to sell their homes without the help of an agent. These sellers often underestimate the complexities of the real estate market, leading to frustration and, in many cases, the eventual realization that they need professional assistance. This creates an excellent opportunity for agents to step in, demonstrate their expertise, and secure the listing.
On the other hand, FRBO leads involve property owners managing their rentals independently. These owners may struggle with finding reliable tenants, handling maintenance issues, or navigating legal requirements. By offering your services, you can provide value not just as a rental manager but also as a trusted advisor who can guide them toward other opportunities, such as selling their property.
Key Differences:
- FSBO: Focuses on selling, with challenges like setting the right price, marketing effectively, and negotiating deals.
- FRBO: Focuses on renting, with opportunities for long-term relationships and repeat business.
Which Should You Choose? It ultimately depends on your goals. If you’re looking to close more sales, FSBO leads are a great option. If you’re interested in building a steady stream of income and developing lasting client relationships, FRBO leads might be the way to go.
Our FSBO and FRBO tools are designed to help you connect with the right property owners. With features like accurate contact information and advanced filters, you can target your efforts where they’ll have the most impact. Start maximizing your lead potential today.
