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May 4, 2025
How NYC Real Estate Agents Can Market to Expired Listing Leads
Expired listings are one of the most powerful lead sources for real estate agents in New York City — but success depends heavily on how you approach them.
In a market as competitive and fast-moving as NYC, it’s essential to have a smart, multi-channel marketing strategy.
Here’s a breakdown of the top marketing options agents should be using to reach and convert expired listing leads:
1. Direct Mail Campaigns 📬
Direct mail still works — especially in NYC, where people are used to being bombarded with digital messages.
A well-designed letter or postcard sent directly to the owner of an expired listing can set you apart.
Tips:
- Personalize your letter — reference the specific property.
- Highlight what you would do differently from their previous agent.
- Use a strong call-to-action encouraging a conversation.
2. Email Campaigns 📧
Email is a cost-effective and fast way to reach expired listings if you have the owners' contact information.
Tips:
- Keep it short, respectful, and solution-focused.
- Mention your recent successes with similar listings.
- Set up automated follow-ups to stay top of mind.
3. Text Messaging Campaigns 📱
When used respectfully, texting can be an incredibly effective way to connect quickly.
Important:
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Always introduce yourself first.
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Be professional — no hard sells.
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Keep it conversational and inviting (e.g., "Would you still be open to selling if the right opportunity came along?").
4. Phone Calls 📞
Old-fashioned but still very effective, especially when combined with other methods.
Phone calling tips:
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Be prepared with a script but sound natural.
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Focus on listening more than talking.
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Offer value in the first 30 seconds (market update, listing strategy, etc.).
5. In-Person Visits 🏢
For some agents, especially those who specialize in a specific neighborhood or building, a door-knock or personal note hand-delivered can make a huge impact.
If you choose this route:
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Always be polite and respect privacy.
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Drop off valuable market info (e.g., a neighborhood report or recent comps).
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Leave a business card and a low-pressure note offering to chat.
6. Event Invitations 🎉
Invite expired listing owners to exclusive events such as:
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A local open house
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A real estate workshop or seminar
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A networking happy hour for homeowners
Building relationships first can open doors later.
At Explimo, we make it easy by offering:
✅ Expired Listing Leads https://explimo.com/expireds/subscription/
✅ Free Scripts https://explimo.com/scripts/
✅ Direct Mail Campaign https://explimo.com/product/expired-hard-mail-campaign/
✅ Email Campaign https://explimo.com/product/expired-email-campaign/
✅ Text Campaign https://explimo.com/expired-text-drip-campaign/
✅ Marketing Plans https://explimo.com/marketing-plans/
