The Best Way to Generate Leads without Cold Calling
What if you could get hundreds of real estate leads just by throwing and attending more parties over time? Well, you can if you use local real estate meetups! If you like to farm rather than hunt, event marketing will be an amazing gold mine for you! Here's how it's done!
#1 Choose a Party
Make a list of things you'd like to do more of, such as kayaking, book clubs, happy hours, yoga classes, marketing lectures, cooking lessons, networking, hiking, or whatever you like! Simply list as many interests and hobbies as you can think of. After you've made a list of fun activities you'd like to do more of, it's time to select whether you'll be a host or an attendee. Hosting a local meetup group can be a lot of work, but if this is your primary source of leads, it's well worth it! Aside from establishing your own meetup group, I recommend joining and visiting meetup groups hosted by others! This is a fantastic opportunity to meet new people, have a lot of fun, and get a few leads every week!
#2 Prepare and Promote your Event
One of the most common mistakes made by new meetup group leadersis failing to promote the event. They'll set up a meetup and wait in silence. Instead, make sure to publicize your event as much as possible. Begin by establishing a Facebook Group to promote your events. Enter a description and create your first event!
Second, identify a few key influencers who have a vested interest in your real estate business's success. Choose your preferred loan officer, insurance provider, home warranty expert, handyman, housecleaner, and any other vendor with whom you have a close relationship. Invite them to the event and inform them that you will be adding them to your Facebook Group. Once they've been added, make sure they share the event with all of their friends - except other Realtors, of course.
Third, invite anyone you know who could be interested in your event. Call each one individually and invite them to your event. It would be helpful if you also explained why they should go and how much fun they will have.
Fourth, one of the most important aspects of event advertising is storytelling. Images and videos are the best ways to tell a compelling story. Fortunately, every real estate agent has a professional photographer and filmmaker in their network. Invite them to your event and request that they record it entirely for free. These events will generate leads for them over time (and more business from you after you get leads from all these events). Winwin! Promote the event on your blog, social media profiles, and Facebook advertisements. Post reminders about the event in the Facebook Group, via email, and on the meetup platform the day before and on the day of the event. Inform them about who you are, what they can expect, and whom they can expect to see.
#3 Collect Contact Info
Make an effort to talk to everyone and really work the room at your event. People will expect you to introduce yourself as the event's organizer, and they will naturally ask you what you do. When possible, incorporate real estate. Before moving on to the next person, try to gather contact information and notify them about your Facebook Group. Ask whether you can add them on Facebook and email them about future events. Everyone will agree. After the event, upload your photographer's images and friend everyone on Facebook, LinkedIn, and all of your other social networking platforms. Add them to your Facebook Group as well as your email provider's segmented list. You can now promote upcoming events and target them with Facebook ads to keep your business top of mind.
#4 Rinse and Repeat
Your first event may be small, but over time, your events will grow, allowing you to meet hundreds of new people and build your list. You must work it continuously, just like any other method of lead creation. However, if you despise cold calling, this is the finest technique to create fresh leads on a steady and consistent basis
ExpLiMO provides high-quality leads daily and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.