Taking on expired listings can be a daunting task for any real estate agent. That is why we have listed five skills that an agent needs to get those expired listings. These skills would help you to acquire more potential closings
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Have a Good Script
When handling expired listings, you have to do your research and a good script that is already proven to deliver great results. But always tailor your script to what your expired listing needs.
On your script, you can include why the listing has expired, and how you can help the seller. By knowing the needs you’ll be able to know if the listing is right for you or if you are the right agent for them.
2. Constantly Practice
Once you have your script ready, time to get practicing. How is your family or friends be your audience do a little role-play exercise where you can practice questions that would arise when you would need to meet a client. This will help you be more prepared with questions that you wouldn’t expect and know how to handle them.
As everyone says Practice makes perfect. Keep practicing though it may be a little awkward at first It will help you come across as less robotic and sales-y and more natural and authoritative.
3 .Use the Right Software
Utilizing the right software can help you big time. Use software that offers high-quality prospect contact information and accurate data that can save you so much time.
Espresso Agent is one such software provider that offers its users expired listings, FSBOs, and neighborhood search data. This data will help you find exactly who to contact and how so you can spend less time searching for leads and more time using that great script you have along with all the practice you’ve put in. This software allows you to make the most out of a potentially lucrative part of the market others may be ignoring.
4. Build a Strong Bond and Trust
If you’re working with expired listings remember that these homeowners have a preconceived notion about working with real estate professionals, so they might feel discouraged.
To get those expired listings, put in the effort that you want to sincerely help them. You can do this by taking the time to listen to them and their needs so that you can tailor the relationship based on the homeowner's goals. And show them that you are different than the previous agent that they have encountered.
5. Don’t be afraid and Do follow-ups
Doing follow-ups are an important part of any listing. You should find different ways to communicate with your potential clients and make sure that your testimonials and data are ready to show your abilities.
You can also use email marketing as one of your strategies. Though follow-ups are exhausting, they are one of the keys to closing the deal.
By tapping into those expired listings, they can boost your real estate success. These steps will help you to close those expired listings.
ExpLiMO provides high-quality leads daily and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.