Tips to Organically Capture Luxury Real Estate Leads
With the right digital marketing strategies, warmed-up leads can fall right into your lap. You can acquire luxury leads “organically” through your website, meaning without the help of paid advertising or purchased tips. It is the best way to attract qualified leads into the pipeline.
A well-planned organic lead generation strategy can do wonders for your brand. Here are some tips to help you capture those luxury leads.
Research Keywords and Know your competitors
Getting organic leads is knowing where to look for them in online search terms in your local market. Because every business is trying to rank up search engines with the same keyword, it will be challenging to start out hoping to be at the very top of the page.
Attracting leads organically to your website needs a very strategic approach to content creation; you would need to have keen research to see which keywords in the luxury real estate niche are more accessible for you to rank in your market. You can have experts do this for you; there would be some money upfront, but having clear plans saves you time and money once you create your content.
Utilize other people’s Networks
To attract traffic to your website and make your visitors build trust in your content by having links from other credible websites and platforms leading back to yours. This is called “backlinking,” and search engines love it.
One way to create links back to your website is to link back to it from social media posts. Another way to do it is by guest blogging on more established luxury real estate blogs, accepting interviews on other people’s podcasts or social media outlets, or creating “round-up” posts where you interview other prominent local figures in your community (such as a well-known winery owner). They share the article with their more established audience.
Use video as part of your Content Strategy.
Most people don’t have the patience to read an entire article and would rather watch a video. You can leverage this by creating videos or vlogs that utilize the perfect keywords for your local market.
Longer videos can be clipped down into “microcontent” that you can use on your social media platforms and pages. Videos encourage people to stay longer on the page—another metric that helps boost how “search engine-friendly” your website is.
A strong content strategy can help you get those luxury leads falling into your sales funnel. Tap in with experts on SEO keyword research to help you find the right keywords for your local market.
ExpLiMO provides high-quality leads daily and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.