5 Ways to Nurture and Convert Leads from Expired Listings
It's time to use tools that turn these leads into clients or nurture them till they are ready to use your services now that you have discovered new leads among expired listings that need your help. High-performing strategies include automating marketing communication, running focused advertising, and contacting clients with expired listings personally.
The following seven suggestions will help you retain and convert expired listing clients:
Send a Letter for an Expired Listing.
Even while calling or emailing leads from expired listings can be quicker and more direct ways of communication, you might have trouble reaching the owner. Sending an expired listing letter to sellers is another option to get in touch with them personally. Make careful to use business letterhead and to sign each letter by hand. Personalize your letter, but keep the vendor and not yourself in mind.
The message should end with an invitation to schedule a meeting to go over the sales opportunities in more detail. If you've already made several attempts to get in touch with a seller, your letter must grab their interest by laying out a precise sales strategy and innovative marketing tactics.
Establish drip marketing campaigns
Drip marketing initiatives include sending your contact list a series of automatic emails on a regular basis. In order to relist their home with you as their real estate agent, they hope to advance homeowners with expired listings further down the sales funnel. Getting new listings depends on consistently nurturing leads, which may be accomplished with the help of drip campaigns.
However, sending emails too frequently can make them appear spammy. Despite the fact that sending an email soon after a meeting or introduction to a new lead is a good practice, follow-up emails should be spaced out by two days to two weeks to avoid annoying a possible contact.
Promote via social media
Social media real estate advertisements are displayed in social feeds, and these platforms offer some of the most sophisticated targeting options online. Running social media advertising can be a very efficient approach to get your name and offer in front of owners of expired or soon-to-expire listings, even though there may be a steep learning curve.
Your real estate advertisements must be precise and address the concerns of owners of expired listings. Present yourself as a successful, seasoned real estate agent who can sell their home and who genuinely cares for them.
Put SMS marketing campaigns into action
Text marketing has by far the biggest chance of connecting with your contacts—98% of opens. This is the ideal technique to immediately follow up with prospective sellers on open houses or interested buyers and demonstrates to the homeowner that you are accessible and prepared to conduct business.
Due to spam rules and the private nature of a text, an SMS campaign for expired listings should only be utilized after initial contact. You must have the authorization to send marketing messages by SMS, just like with email.
Send Eye-Catching Mailers to Leads from Expired Listings
The consideration stage of a seller relisting an expired property with you can be quickly and easily moved beyond with the help of direct mailers like brochures and real estate postcards. Send expired listing leads an appealing postcard to get in touch with you and schedule an appointment so you can show them how your marketing approach will assist them in achieving their selling objective.
Use a service that caters to real estate professionals and offers significant time savings over designing mailers yourself if you want to send mailers that consistently elicit responses.
ExpLiMO provides high-quality leads daily and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.