How to Make Presentations for Expired Listings That Appeal to Sellers
You can pick up listings with genuine promise if you learn the art of the expired listing presentation. The MLS has a ready-made list of seller leads for agents who learn how to sort through expired listings and work with their sellers. These abandoned listings can be undiscovered gems simply waiting to be discovered.
Distinguishing between listings with issues you can change, like poor marketing, and those with issues you can't, like unrealistic sellers, is difficult, of course. And once you've chosen which listings are worth pursuing, you need to develop a listing presentation that details any issues that have previously prevented the sale of the home. This article discusses techniques for making a surefire sale out of an expired listing.
Making Contact with the Correct Sellers
Even while it can take some time to browse through your MLS for potentially-filled expired listings, careful planning can help you choose the ideal prospects. Pay attention for any "red flags" that can suggest why the property didn't sell, such as property damage or an unfavorable location. But keep an eye out for "green flags" - potential solutions to the problems that prevented the home from selling. Here are some examples of encouraging signs:
Contacting Sellers of Expired Listings
The next step is to schedule meetings with those you believe to be good prospects. You must first imagine yourself in their shoes. Are they disappointed that their house hasn't been sold? Are they bitter against their former agent? Before entering their home or bringing them into your business, it is essential to ascertain their thinking. This assists you in modifying your wording and tone as you prepare your sales pitch.
During your listing presentation, pitch sellers
It's time to get your expired listing presentation ready once you've determined which real estate leads are worthwhile approaches. Your listing presentation's graphic components won't alter; the difference between an expired and a current listing presentation is in your pitch and tone.
ExpLiMO provides high-quality leads daily and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.