For a good reason, many agents use social media to generate real estate leads. More than 2
billion people worldwide use social media, and what they see and learn there influence many of
their purchasing decisions. However, connecting with potential real estate clients via social media
can be difficult.
Make the most of your social media lead generation strategy by following these three tips.
#1 – Have your domain name.
Owning your domain (for example, JaneDoe.com) is a critical first step toward successful real
estate lead generation. It raises your profile in search engines and social media sites and
increases your industry authority as a thought leader. It also looks cleaner on a business card
and is easier for people to remember.
If your name is already taken, see if adding "realestate" or "realtor" to your name is an option (i.e.,
JaneDoeRealtor.com). Alternatively, you can establish yourself as a local expert (i.e.,
thestlouisrealtor.com or detroitrealtor.com). Simply include your website URL in the about section
of your social media channels so that people who find you on social media can learn more about
you.
#2 - Take your social media content to the next level.
After a year, 70% of your clients will have forgotten about you. That is why you must ensure that
they remember you. You can't forget about them even if they aren't available for a while. Word-
of-mouth marketing is still the most effective way to acquire new real estate clients, and past
clients will eventually know someone who requires the services of a great agent. You want them
to remember your name when that time comes.
Provide your followers with content they want to read, such as neighborhood news, DIY posts,
home maintenance, and so on. You'll remain in their minds, and they'll be more likely to refer you
to friends and family.
#3 - Make everything about connections.
Take the time to make connections when using social media to generate real estate leads. Identify
local influencers, such as a local public school system, newspaper, or popular restaurant. Follow
and share the content of those influencers. Remember to reciprocate when someone shares your
content. That's how you get noticed, followers, and potential real estate leads.
Using social media to generate real estate leads can be difficult, but it has much potential. Use
the above strategies to step up your game and generate solid leads through your social networks.