The pandemic has caused many people to switch from going into the office to staying at home. Is every home equipped to be the ideal work-from-home space? Not necessarily, but in order to appeal to your remote-working Brooklynites, here are 3 ways to market your expired listing:
Versatile Space
In a perfect remote-working location, there would be space inside your home/apartment for an actual office. Whether that is a former guest bedroom now turned office (#quarantinelife) or a nook that can be specifically dedicated to fit a desk, some sort of formal office space is ideal. City living doesn’t always allow for an excess of square footage, so it’s important as a Brooklyn realtor to market expired listings with office space for remote workers. This can be done by showing the living, dining, or bedroom as a versatile space to accommodate a desk in the corner. Demonstrate how the large kitchen island can double as a standing desk. The more versatility you’re able to show makes the home more livable.
Pet Friendly
At the beginning of the lockdowns, animal shelters across the nation were able to find homes for their rescues. What better time to train a puppy than when you’re at home 24/7? Because of the increase in pet ownership, having a home be pet friendly is now a must for many buyers. In order to market your expired listing to pet-loving Brooklyn residents, it is important to showcase the yard space, local parks, and emphasize the insulation for soundproofing. Some sort of yard space is a huge necessity for dog owners for the (many) quick bathroom breaks, especially when potty training a new pup.
Local Restaurants
A need to stay at home yet support local restaurants is important. This is why it is essential to market your expired listing in Brooklyn! By showing what restaurants are within walking distance of the home and which ones are in the same neighborhood, you’re able to appeal to all the foodies.
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