Expired listings are listings that did not sell within the amount of time promised with a real estate agent. If the home did not sell the first time around, why should you attempt to sell it? Manhattan and Brooklyn realtors, here are 4 reasons why you need to tap into the expired listing market:

Profitability

If time is money, expired listings will help you save on both! These sellers have already made the hardest choice: the choice to sell their home. You won’t need to do any other convincing, which at times can be quite the uphill battle. It’s also likely that expired listings have built up enough equity to turn a healthy profit in selling because of the amount of time they’ve been on the market.

They’re Familiar Working With Agents

Unlike For Sale By Owner (FSBO) homes, expired listings homeowners have already worked with real estate agents in the past, giving you an advantage. Yes, you may have to do some convincing as to why YOU (as opposed to other agents) will be able to sell the current home but the favor is on your side.

It’s Time Saving

Because the property was already on the market at least once prior, you have some data to go off. Look back to see what tactics the previous agent used and make notes of what did and did not work. This eliminates much of the guesswork and experimentation and further allows you to cut to the chase and seal the deal.

These Homeowners Are Great Clients

Manhattan and Brooklyn expired sellers have already been through the wringer once, they don’t want to have to do it more. Therefore, these homeowners are great clients. They are more likely to be less attached to their original list price and more willing to make changes according to their agent in order to get their home sold.

Ready to take on some expired listings? Contact us today to get started!

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.