Tips for Approaching Expired Listings in Manhattan
As with any new potential client, it’s tricky to cold call or reach out for the first time. But with expired listings, you have to start somewhere. So what ways are actually effective in turning those cold contacts to clients? Let’s take a look at some of the approaches you could take.
1. Email campaigns
One option to keep up with all your leads, clients and network is to create an email drip campaign. These campaigns allow you to schedule regular emails to a bulk amount of contacts. This will save you time and energy but allow you to follow up and stay in touch with your leads. One tip is to make sure you’re not overwhelming your leads with too many emails. Of course after a face-to-face meeting, you’ll want to follow up. But for leads you haven’t seen in a while, consider spacing out your emails so as not to overwhelm them or come across as spam.
Also consider your content in these emails. Keep it concise and friendly with all the necessary contact info. Perhaps create a seasonal email based on what month we’re in. What about an email with updated neighborhood reports, or one with a “just sold” announcement? These types of emails keep you fresh in potential clients’ minds without being overbearing.
2. Stand out flyers
Another great option is to create eye-catching flyers to pop in the mail to your leads. Keep these super simple and to the point but also fun and cheerful. Consider a postcard with a testimonial and a request for a meeting with the lead. Or craft a brochure that goes more into depth about your experience, knowledge and background.
3. Follow up calls
Of course, cold calling is always still an option. One good idea to help combat the nerves and potential awkwardness of calling leads you haven’t met is to use a script. You can practice first until you feel comfortable and have the overall message memorized but can still be personal and non robotic. And make sure to follow up with leads you did meet in person with a brief but warm call as well asking if there are any questions you can answer.
4. Formal letter
If you’re having trouble reaching leads by calling or email, you could always send a professional letter through the mail. Essentially create your pitch like you would using a script for phone calls. Provide some specific details to each listing, however. And go into detail here about your marketing strategy and how you plan to sell their home.
Now you’re ready to start approaching expired listings in Manhattan with these methods. Give one or a few a try to capitalize on this group of potential leads.