TO WIN EXPIRED LISTINGS, TAKE A UNIQUE APPROACH
We all have different perspectives on working with expired listings. They're one of the most visible real estate segments, but also one of the most reviled. Failure to sell is shown by expired listings.
The causes are various, but the listing agent is usually to responsible. As a result, former owners have a cynical attitude about real estate salespeople in general.
The homeowner, on the other hand, has tipped his or her hand. They made it extremely clear that they want to sell their home by listing! They also demonstrated a willingness to collaborate with an agency.
As a result, the owner of an expired listing is an excellent lead. When their listing expires, it becomes a magnet for other agents who want to join in and win the re-listing.
It's a Simple Formula to Sell Expireds.
It's just as crucial to help expired listings stand out as it is to put yourself in a different position to win expired listings.
You can help these homes sell without haggling over price by taking a few simple steps:
Improve the home's displaying condition.
A home in good showing condition will sell for more than it would have otherwise, even without extensive staging. Hire a professional stager to change the staging of your home to entice your future buyers.
Improve your marketing strategy.
Improve your photography and writing skills. The distinction between amateur and professional photography is significant. Owners' perceptions of a real camera are considerably superior to your phone's, regardless of how good it is. Conduct a thorough marketing analysis to find chances that other agencies have overlooked. Find a unique trait that you can highlight to entice buyers.
Resolve issues that are preventing a sale
Be someone who can solve problems. Have a restricted number of hours available for showings? Host an entertaining open house to attract a large number of buyers all at once. Coming up with innovative solutions to difficult problems will set you apart from other agents.
Keep in touch with the sellers at all times
Demonstrate to the owners that you can think beyond the box. Explain what you're doing differently to them. Be frank and truthful. Allow them to see you at work for them.
Work through these stages after you've earned the listing.
You'll not only be able to win expired listings using these strategies, but you'll also be able to sell them.
ExpLiMO provides high-quality leads daily and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.