Realtors, if you’re trying to sell expired listings and not having any luck, try going social this season. Especially this year, everything has moved online and it is important for your career to be utilizing social media platforms to your advantage. Here are 4 tips to sell via social media in Manhattan.

Use #Hashtags

One of the quickest ways to find what you’re looking for on the internet these days is through a hashtag search. This involves searching for keywords on Instagram, Twitter, and even LinkedIn or Facebook. To find your audience for Manhattan home buyers, consider searching “manhattan”, “manhattan home buying”, or “manhattan condo for sale”. Being specific with words and phrases is key!

Engage in Conversation

Once you find some people who seem to be in the market for a new home, engage in conversation with them. This goes back to how to cold call or initiate a conversation. If you’re replying to a message on a forum or post, be specific with who you are, how you can help, and how the potential buyer can contact you.

Utilize Groups

Facebook is known for having pages and groups to link people together. Using key words we talked about above, search for groups that you may be interested in. Ask friends and family if they are a part of any specific real estate groups online and whether that would be a good place to find contacts. Note: Not every group is open for “selling” a product or service, so make sure to do your due diligence when finding groups.

Post Often

Aside from the ways above, engage in your own platforms. Be an active participant in your own social media. Make sure your accounts are public and the more active you are, the more chances your posts will be shared to those who are looking for Manhattan realtors.

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.