It’s full swing into holiday season which can be a trying time for realtors looking to gain expired listing leads. Do Manhattan homeowners really want to sell this time of year? How can realtors have success reaching out? As with all initial reach outs, it’s important to be persistent and kind, but here are a few more tips to win over that Manhattan expired real estate listing:
Emotions Are High During Holidays
As the calendar year comes to a close and holidays are celebrated, it can be a highly emotional time. Add in the pandemic for 2020 and people are overloaded with a range of feelings! As a realtor making initial contact with a seller who has an expired listing, it is imperative to be courteous of these emotions. Ask how the seller is doing, maybe even consider putting a positive spin on the question by asking what has brought joy this season or past year. It can be easy for homeowners to brush off a realtor who has good intentions during the holiday season simply due to perceived sense of a lack of caring.
Tap Into Your Resources
There’s no time like the holidays to send a greeting card! Get together a list of past clients, family, and friends to send some holiday cheer. A simple note of hello and appreciation for them will do wonders. Make sure to follow up with a phone call!
Additionally, holiday parties (albeit a tad different this year) are a great opportunity to network. Do not try to sell your services as a realtor to family and friends, just ask if they know anyone who is having troubles selling their Manhattan property.
Emphasize End of Year Selling Benefits
If a seller is able to close prior or on December 31st, they are eligible for a variety of deductions. Some of these include deductions on mortgage interest, property taxes, and interest costs. It’s crucial to note to sellers that these benefits are still available in the new year; however, they will have to wait until the following year to file it on their tax return.
Ultimately, if a homeowner is motivated enough, the time of year won’t negatively affect their desire to sell. Take a chance in reaching out, you never know who could be waiting for your call!
Looking for more expired listings leads in Manhattan? Contact Explimo today.
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.