Learn to Prospect to Expired Listings in Manhattan like a Pro
Let’s face it; cold calling is hardly anyone’s dream task. In fact, many real estate agents may balk at having to cold call expired listings. Cold calling refers to calling a lead that you have no prior relationship with. Even the most outgoing and experienced real estate experts might drag their feet a bit before these calls. However, if you really consider it, these expired listing leads in Manhattan want to sell. Some might even be desperate to sell. And this will only work in your favor. Beyond realizing this, a great way to help alleviate anxiety before reaching out to leads is to prepare. Here are 3 pro tips to keep in mind.
Tip #1 Practice
Scripts produce results. You might think you are a good communicator or quite eloquent even, but the scripts will still help you out. And of course, if you’re anxious about what to say to leads, a script will be your best friend. Practice with a spouse, friend, or colleague. But practice! Role-play what objections sellers will have and what to say in response. The key is to memorize the scripts. Get them down so they flow naturally and become part of your vocabulary and selling repertoire. This will help prevent you from sounding rote or detached. Instead you’re free to be warm, calm, and understanding.
Tip #2 Just Do It
There’s no way around this part. You eventually have to just do it. Being prepared is always smart and will definitely help you. But at some point commitment needs to kick in. There’s one sure way of obtaining more of those leads as clients: call, call, and keep calling. Reach out. Just do it! The more leads you call, the more leads will turn into clients.
Tip #3 Listen
Expired listings are getting swamped with calls and visits from realtors now that their listing expired. You want to stand out, right? Practice listening. Listening is a meaningful way to build trust and start growing a relationship between you and this potential client. These homeowners are frustrated and discouraged. Having a realtor ask about their concerns and then listen to their response before responding will go a long way. Ask what they think went wrong. Ask what you could do better than the last agent they worked with. Ask how they are doing in this whole process. And listen attentively to their responses.
Follow these pro tips today to become better at prospecting to expired listings in Manhattan!
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.