Turn Expired Listings to Clients with this Prospecting Guide
It’s not easy diving into the pool of expired listings in Manhattan and Brooklyn. But, this pool is worth tapping into. You can grow your real estate business by gaining new clients, their referrals, and valuable visibility in the community.
Here’s a guide to help you create goals, follow through, and see results.
Setting goals
First of all, set realistic goals. If you’re just starting out prospecting to expired listings give yourself goals you can actually reach. This will increase your motivation and drive as you see results. Once you start seeing those results, then you can increase goals from there. Set a pace that seems doable to you whatever stage you’re at. Perhaps you start by setting a goal of contacting five leads per day and securing one lead or setting up one listing meeting each week. This gives you something concrete and doable to shoot for. You can build on your success each week and follow your momentum.
Following Through
Next, you’re ready to start reaching out to listings. You have a goal and to make that happen, you’ll need to be focused and actually do the work to follow through. There are several ways to get started. Find leads through our website to generate daily leads. Once you have the numbers (always be aware of DNCR laws), start with your five calls a day and build from there. You’ll quickly start to see how you might need to tweak that number. If you’re making five calls and not seeing results, up it to 8 or 10 a day.
Be aware of your time management. You want to be contacting leads, following up, and following up again. You can do a call first, then send an email, and then follow up with another call or mailed letter. No matter what system works for you, it’s important to be timely about it. These expired listings are going to be receiving lots of calls and you want to stand out to obtain the listing.
Seeing Results
Balance prospecting with your other daily duties, but don’t put it off. Make time each day for calling and following up with these expired leads. If you only make time to call one day per week and then get busy, it’ll be hard to see results and grow your business. This is especially true as it takes anywhere from 60-90 days typically for you as a real estate professional to see a commission check. So you really want to be prospecting on a daily basis. This will create a steady flow of new clients and revenue over time.
Start with this simple guide and utilize our website to gain leads.
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.