Expired listings in New York have either been on the market forever, or just recently became “expired”. Either way, these listings need to be sold as soon as possible, so make sure as the listing agent to check these 3 areas to get your Brooklyn/Manhattan homes sold:

Past Buyer Feedback

Survey the homeowners about putting their home on the market. Ask about how many interested parties they had, whether the open houses were successful or not, and if there was any feedback in particular that kept coming up. For example, did a majority of potential buyers make a comment on the outdated kitchen? If so, this needs to be taken into consideration when pushing the home out in the marketing plan.

Marketing Plan

When a listing goes expired, a big reason can be attributed to the marketing plan. Either the property wasn’t properly portrayed or maybe it wasn’t targeting the correct crowd. Take a moment to sit down with the feedback you’ve received and chat with your homeowners about how to fix the previous marketing plan. It doesn’t hurt to revamp the listing’s digital presence either! Take new listing photos, give a new virtual tour, and even update the summary of the home on the MLS site.

Reason for Selling

The last part we recommend researching is the reason as to why your homeowners want to sell their current home. This is important because if the homeowners have lost motivation to sell, they could be less likely to approve offers or even host open houses.

Ultimately, expired listings require some extra research about the property. Take into consideration feedback, the current marketing plan, and why the homeowners want to sell their home. If you’re in need of finding more New York expired listings to sell, contact us today!

*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.