It’s time to get your expired listing sold. Don’t worry about spending a significant amount of money on advertising though, as there are plenty of ways to market your Manhattan property for free.
Word of Mouth
Use your network! Contact your family and friends to see if they know of anyone in the area who is looking to buy. People are much more likely to meet with a realtor if there is a shared connection because there is already a foundation of trust.
Social Media
One of the best ways to get the word out to the public for free is through digital advertising, primarily social media. Share the MLS listing on Facebook, Instagram, Twitter, and even LinkedIn. Make sure to use proper SEO (search engine optimization) in order to get the most traction on your website. On the listing page, be sure to include a contact form for interested buyers to fill out so that you can capture their information. Additionally, include many photos of the property. Images draw attention, so make sure to have people stop their scroll when they come across your post.
Open Houses
There’s no better way to sell a home than to get people in the door. Heavily push advertising through social media and word of mouth to family and friends. Once you’re able to get people inside the door, your job is already significantly easier. The property should practically sell itself with all the prep you’ve already done!
Neighborhood Signs
NYC city dwellers are starting to get back out and about as the weather is warming up. Do not underestimate the power of strategically placed signs around the neighborhood. These signs do not need to be specific to the property, you can simply use the “OPEN HOUSE” or “HOME FOR SALE” signs you already have. Put the property address on the sign and include your contact info. Great spots to put these include intersections of highly trafficked areas and shopping centers nearby–even a park. Make sure to check the laws of your neighborhood to make sure you’re allowed to place signs first.
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially.