How to Successfully Market Your Expired Listing in Manhattan
Working to sell expired listings in Manhattan and Brooklyn can be a lucrative way to grow your real estate business. You can tap into a whole side of the market that often falls by the wayside. In doing so, you’ll increase your experience, sales, and revenue.
However, these listings may need a little extra marketing push to sell as they have already expired at least once. Something about the listing itself or the ways it was marketed didn’t lead to a sale. But here are a few ideas for marketing successfully.
Social Media
Social media is your best friend when it comes to marketing these days. Many people check their social accounts regularly and might see your listings pop up before they would have seen the actual listing through your website or another listing site. So post, post, post. You could even come up with a posting schedule for yourself to stay consistent and on track with posting content. Think about posting listings on your social sites at regular intervals, whether that is once a day, or once a week. But also consider posting other content to create a consistent social media presence. And don’t forget about online neighborhood posting sites. These are smaller platforms than facebook or twitter but they may reach another audience.
Networking and Word of Mouth
Talk to your networks to get the word out about the property. You can even mention listings to local friends and family. You never know who knows a friend looking for a Manhattan property to buy.
Signage
Posting “Open House” signs or “For Sale Signs” will help increase visibility from foot traffic or commuters. Post flyers around the neighborhood, in nearby parks or at coffee shops or restaurants. Of course, make sure you get permission before posting in public areas or businesses. But this can be a super helpful way to get the word out and increase interest from curious buyers.
*ExpLiMO provides high quality leads on a daily basis and offers a unique opportunity for Manhattan and Brooklyn real estate agents to prospect for expired listing leads and grow their business exponentially