Neighborhoods are just as important as choosing the perfect house. Why? Community is essential. Wondering what you as an expired listings realtor should emphasize with the neighborhood? Start with these 5 items:
Local Schools
When marketing to buyers with school aged kiddos, this one is important! Check to see what schools are close to your Brooklyn neighborhood, what the school bus routes are (and times for pick up/drop off), and if you’re making the commute see what the traffic is like in the area. Also do some research to see if charter schools or public schools are more popular in your community. Having this done already for the parents takes a huge stressor off their plate.
Safety
Are you looking for a gated community? If you found a gated community, does the gate actually work? (It may seem like a silly question; however, you’d be surprised at how many gates are actually out of service.) Check online to see what the crime rates are in your Manhattan area, where the closest police/fire station is located, if the community has a neighborhood watch, and more. Don’t be afraid to chat with neighbors to ask how safe the neighborhood is. No better way to get input than by asking someone who lives there!
Community
Are you more interested in an area where you can pop next door to borrow some flour or just the casual hello/goodbye in the driveway? Community can be a make or break for many buyers, so it’s good to know what kind of neighborhood you’re looking for before purchasing. Check the events the HOA puts on, see if the community has regular garage sale weekends, and even look to see if the neighborhood has an annual charity fundraiser. These types of events bring everyone together and make for a great day of fun!
Local Attractions
Do you want to be close to restaurants and shops or parks and biking trails? Maybe you prefer both? Many neighborhoods have their own local farmers markets and live music nights, so be sure to check out what’s within walking/biking distance of your potential property to see how you can spend your free time.
Average Age
Who’s your targeted audience for your New York expired listing? Growing families may want to be surrounded by other growing families just as younger or singles may want to be surrounded by others who share their similar lifestyle. While this might not be a make or break factor in choosing a neighborhood, it’s worthwhile to look into to see who you could be living near.
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